策意象 | workingimages innovative brand experience design, founded in Australia in 1990, is a brand strategy, user experience and design agency with 29 years of experience. Since its establishment, it has worked closely with the University of South Australia and thus gain a solid academic background and knowledge system support, and has nearly 30 years of experience in design consulting and professional design. Through cutting-edge innovative design methods, with brand strategy as the core, market and user insight as the guide, and design implementation as practice, we develop customized solutions to help clients in business models, products, services, digitalization, space, marketing, organization, processes and other issues, and achieve considerable results.
Amber Chiu
Director, marketing and strategy
Managing partner
A senior design thinking lecturer who has travelled in Europe, USA and Asia, Amber has diversified interdisciplinary knowledge in management, sociology, psychology and marketing, as well as extensive experience in innovative driven industries such as education and training, advertising, marketing, real estate development, architectural design and consulting.
She firmly believes that there is no limit to innovation when you are exposed to different industry. She and her team have always been committed to exploring new opportunities for innovation.
From Sofia, the world's first robot to be granted citizenship, to Alibaba AI automated hotel, to Amazon's piranha and a luxurious combination of human-designed genetic engineering and business, Amber pays close attention to the breakthrough and application of subversive technology in various fields in this rapidly changing era, seeking inspiration and insight into the trend.
Amber Chiu
Director, marketing and strategy
Managing partner
Diversified interdisciplinary knowledge and experience in multiple innovative driven industry.
With specialist areas of study including Masters of Business Administration and Masters Degree in Mass communication/Marketing, Amber synthesises academic insights, research depth, on-ground strategic planning and communication dimensions. Her most recent role involved reporting directly to the Chairman to execute marketing strategies and manage strategic contracts for the company.
Amber draws on practical project experience found in roles such as procurement where the major responsibilities was to enhance the effectiveness and competitiveness by introducing and executing the innovative ideas and plans. During her work in the Ting Hsin Group she was acknowledged to have reinforced the commercial and marketing competency and developed valuable retail instinct and capabilities of brand marketing strategies and consumer insight. This expertise is underpinned with the ability of analytics, data literacy, planning, problem solving, and decision making. With good interpersonal and communication skills, plus great team spirit and positive personality.
Further, she is well-experienced in FIDIC documents, QS bidding documents and bidding process for construction projects; primarily responsible for managing purchasing projects for corporates, construction projects, and commercial properties. Within a strategic communication role for Working Images Amber brings large scale corporate experience and a research driven rigours.
Tori Wu
Managing director, Creative director
With more than 15 years design experience on design business, Tori has worked internationally ( USA, Australia, Singapore, Switzerland, Taiwan, and China) which strengthen and expand the perspective of her professional works. Tori has served clients across a variety of sectors from Government, Retail, Medical Supply, E-commerce, FMCG and Durable etc., which including many World Top 500 companies. She specializes in analytical and strategic-thinking by using Design Thinking to develop company brand strategy and to drive business growth.
Tori has successfully bridged the elements of visual design and business development by blending creative passions, strategic insights and innovative beliefs into the wide range of creative assignments. With extensive experience in commercial graphic design applications, brand design consulting and brand management, Tori is leading and supporting clients’ engagements involving multiple aspects of Visual Applications and Strategies.
Tori Wu
Managing director, Creative director
Successfully linking business and design, and has extensive experience in brand management and visual communication.
In her role with Working Images in Design and Business Development Tori is highly passionate and dedicated to projects with meticulous, rigorous and responsible style of work. She has the ability to clarify, simplify, inspire and to accomplish complex projects and tasks with minimal assistances. She in fast paced environments, on complex multiple assignments via strong organisational and project management expertise along with excellent written and verbal communications skills.
Jared Hsu
Senior graphics designer and illustrator
Professional illustrator, specializing in visual communication design and graphic design applications.
Jared Hsu
Senior graphics designer and illustrator
Professional illustrator, specializing in visual communication design and graphic design applications.
Joe Zhou
Senior brand designer
Focus on using space to bring complete and pleasant brand experience to users.
Joe Zhou
Senior brand designer
Focus on using space to bring complete and pleasant brand experience to users.
Iris Sun
Senior brand designer
Specialize in applying creative elements of brand series on different brand touchpoints, so as to bring the brand closer to users.
Iris Sun
Senior brand designer
Specialize in applying creative elements of brand series on different brand touchpoints, so as to bring the brand closer to users.
Stephane Mouton
Senior Graphic Designer
Stephane is from Paris, and has worked in various design fields, including communication, packaging, advertising, graphic design, web pages, etc., for more than 10 years, providing professional insight for visual communication services.
Stephane Mouton
Design consultant
Worked in various design fields, communication, advertising, graphic design, web pages, etc., for more than 10 years, providing professional insight for visual communication services.
Lainey Xu
Project manager
From design to project management, through professional design communication and project planning capabilities, the brand experience is accomplished.
Lainey Xu
Project manager
From design to project management, through professional design communication and project planning capabilities, the brand experience is accomplished.
Joanne Wang
Brand designer
Moving static vision, graphic design is not just static but also enriches 2D information and enhances a new horizon of communication.
Joanne Wang
Brand designer
Moving static vision, graphic design is not just static but also enriches 2D information and enhances a new horizon of communication.
Join Us
Working images team is constantly expanding. You are welcome to join! Please send us your resume and works.
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