/ Viewpoint

Feminine Design

As narrated by philosophers such as Andre Malraux in the last half century, the world is feminizing.

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Editor

2020 started as a very different year. A new Corona Virus epidemic resulted in everyone staying home during the Chinese New Year holiday.

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Brands Supporting Companies through Difficulties

The outbreak of the coronavirus has a great impact on the economy. Problems arise such as sales and profit decline or even loss.

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Crisis is A Turning Point

The sudden epidemic crisis has disrupted the normal operations of many companies.

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New Corona Virus in Simple Terms

From Spring till present the most commonly used greeting between friends is "hope all is well".

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How to use the user journey map?

The user journey map is often used in the workshop. The seemingly simple form is actually a very complicated tool.

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Better Brand Experience

The development of modern society has brought us from the era of product economy and service economy to the era of experience economy.

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Digression about Entering the Expo

Recently, two things have intertwined, making people both anxious and excited!

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Leadership and Creativity (1)

The "IBM 2017 Global Senior Executive Survey Report" shows that more and more senior executives seek to enhance corporate value through innovation.

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Would you ask the doctor for a discount?

Everyone will upload photos to social media when they visit Michelin 3 stars restaurant.

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Designers‘ job are getting harder and harder

I always need to go to a client's company for a meeting every week, and takes a taxi for about an hour on the return trip.

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No sunset industry, Only sunset mentality

After talking with the business owners of different industries in different age group, I have a great feeling, that is: "there is no sunset industry, only sunset mentality"!

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Two ways to have a profitable business

A customer came to us and said he wanted to "make a brand". We asked him why you wanted to "make a brand."

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Ultimately we need to return to design

Design thinking is a methodology of cognitive expansion and thinking transformation. In recent years, it has been frequently promoted and applied in various fields such as business, society, education, and government departments.

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5G life is great!

Recently, I saw in the news that the United States boycotted Huawei. A series of news made me curious about 5G.

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