Recently in Yunnan, a group of elephants traveled hundreds of miles away from home, influencing people from all over the world.

How do you know when a rebrand is necessary? Here is a simple brand self inspection table. 

Times are changing, and are the essence of business following this change? 

Brand experience design is a scientific, systematic approach. To piece together all the elements of an enterprise, use designer abilities to present the essence of the business, and give consideration to the feelings of the audience.

To designers and their clients, “sustainability” is a theme that’s is becoming more and more prominent. 

We find that as times progress, the way enterprises produce vision also changes. Here, we divide vision from 1.0 to 3.0

2020 started as a very different year. A new Corona Virus epidemic resulted in everyone staying home during the Chinese New Year holiday.

The sudden epidemic crisis has disrupted the normal operations of many companies.

The user journey map is often used in the workshop. The seemingly simple form is actually a very complicated tool.

Recently, two things have intertwined, making people both anxious and excited!

Everyone will upload photos to social media when they visit Michelin 3 stars restaurant.

After talking with the business owners of different industries in different age group, I have a great feeling, that is: "there is no sunset industry, only sunset mentality"!

Design thinking is a methodology of cognitive expansion and thinking transformation. In recent years, it has been frequently promoted and applied in various fields such as business, society, education, and government departments.